Termly
Termly is a privacy policy and cookie consent generator: you answer questions about your business and it writes a privacy policy, terms and conditions, a cookie policy and other website policies, and runs a cookie banner that scans your site and blocks trackers until visitors consent.
It suits founders putting a website, store or app live who want its policies and a consent banner in place before launch.
The free plan covers 1 basic policy and a cookie banner; Starter is $14 a month per website and Pro+ $20, or $10 and $15 billed yearly, as checked on 30 October 2026.
Reviewed by the IndieHacked team
- What it does
- Answer questions about your business to get a privacy policy, terms and a cookie policy, plus a cookie banner that blocks trackers until visitors consent.
- Our take
- Founders putting a site, store or app live who need its policies and a cookie banner before the first visitor arrives. Answer Termly's questions about what you collect and which services you use, publish the policy by link, embed or HTML, and let its banner hold back trackers until a visitor says yes.
- Pricing
- FreemiumLow priceFree: 1 basic legal policy, a cookie policy and banner with 10,000 banner views a month, quarterly cookie scans and policies embedded as HTML. Starter is $14 a month per website, or $10 billed yearly, for 2 legal policies, 10 policy edits, 50,000 banner views, monthly scans and 5 users. Pro+ is $20 a month, or $15 billed yearly, with unlimited policies, edits, banner views and users, weekly scans, hosted policies that update themselves, Google Consent Mode v2, IAB TCF 2.3, multi-language and regional consent rules, and no Termly logo, as checked on 30 October 2026. Each plan covers one website: more sites need more licences, Pro+ licences get cheaper from 5, and the Agency plan is priced on request. Termly offers a 30-day money-back guarantee.
The IndieHacked breakdown
What it does
Termly's generators ask what your site or app collects and how it uses it, with tooltips on each question, then write the policy: a privacy policy, terms and conditions, a cookie policy, an EULA, an acceptable use policy, a return and refund policy, a shipping policy, a disclaimer, an Impressum or an accessibility statement. You publish by HTML, a hosted link or an embed code. Termly says its legal team monitors privacy laws and updates the generators, and that its products are designed to cover 28 privacy laws, the GDPR, UK GDPR and the CCPA among them.
The consent manager scans the site for cookies and trackers, sorts them, blocks third-party scripts until a visitor consents and logs each choice. It shows the banner that fits the visitor's location, adds a preference centre and a form for data subject access requests, supports Google Consent Mode v2 and IAB TCF 2.3 on Pro+, and installs on WordPress through Termly's plugin.
Who it suits
Founders putting a site, store or app live who need its policies and a banner before revenue. Termly describes the free plan as designed for businesses in the start-up or development phase, so a basic privacy policy and a banner can go up at no cost, with Starter at $14 a month once the site needs more policies or more than 10,000 banner views.
It also fits a founder whose product passes data to other services. The privacy policy generator asks about AI tools, analytics, advertising and payment providers, and an app's device permissions, the places a SaaS or mobile app's data goes. Termly stores European visitors' consent data in the EU/EEA, and Pro+ lets a team work in one account with no limit on users.
Not the right fit for
Founders who need advice on their own situation: a customer contract, a question about how the product handles data, a policy checked line by line against what the app really does. Termly's disclaimer says it "is not a lawyer or a law firm" and gives no legal advice, and that its services are no substitute for professional legal advice.
Founders who need the company itself on paper: incorporation, founder shares, bylaws or an operating agreement. Termly's generators cover the policies a website or app shows its visitors; Stripe Atlas, reviewed here, forms a Delaware company with documents from templates created with Cooley LLP.
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