Pipedrive
Pipedrive is a sales CRM built around a visual pipeline: deals move through stages you set, each with its next activity, and deals left untouched are flagged before they go cold.
It suits founders who sell to businesses through calls, demos and follow-ups, alone or with a first sales hire.
There is no free plan: a 14-day trial, then €24 a seat a month billed monthly, or €14 billed yearly, as shown from Sweden on 30 October 2026; Pipedrive's own comparison gives the yearly starting price as $14.
Reviewed by the IndieHacked team
- What it does
- Move deals through a visual sales pipeline, get nudged on the next call or email, and let Pipedrive record calls and draft the CRM updates for you.
- Our take
- Founders who sell to businesses through calls, demos and follow-ups, and want the pipeline in front of them. Every plan records and transcribes calls and drafts the CRM update for you to approve, and Claude or ChatGPT can work the pipeline through Pipedrive's MCP server.
- Pricing
- Free trialNo free plan: a 14-day trial with full access and no card. Billed monthly, Lite is €24 a seat, Growth €49, Premium €79 and Ultimate €99; billed yearly they are €14, €39, €59 and €79 a seat a month, as shown from Sweden on 30 October 2026, VAT excluded. Pipedrive shows prices in the visitor's own currency; its comparison with HubSpot puts the yearly range at $14 to $79 a seat. Lite has the pipeline, call recording and the MCP server but no email sync: two-way email sync, open and click tracking, sequences and automations start at Growth. Add-ons cost extra on the lower plans, such as LeadBooster for lead capture and prospect search from €32.50 and Smart Docs for proposals and e-signatures from €32.50; Premium and Ultimate include both. Each seat is charged whether or not someone uses it.
The IndieHacked breakdown
What it does
Pipedrive organises selling around a visual pipeline. You set the stages, drag deals between them and plan the next call, meeting or email on each; deals with no activity for a while are flagged as rotting. A leads inbox holds prospects before they become deals, and reports show win rates, activity and, from Growth, a revenue forecast.
Nova, included on every plan, briefs you before a call from the deal's history, records and transcribes the call through a desktop app or a bot in Google Meet, Zoom or Teams, and drafts updates to the deal that you approve before anything changes. Pipedrive is an official connector in Claude and ChatGPT, so either can search deals, update records and create follow-ups, within your own permissions.
Who it suits
Founders who sell to businesses through calls, demos and follow-ups, alone or with a first sales hire. Pipedrive names itself the fit for B2B, sales-led teams with a defined process, and Growth at €49 a seat a month adds the pieces a founder sending sales email needs: two-way sync with Gmail or Outlook, open and click tracking, templates, sequences and automations.
It also fits a founder who already works in an AI assistant. The MCP server is on every plan, Nova turns call notes into CRM updates, and the API and webhooks come with Lite, so a pipeline can be fed from Claude, a script or one of 500+ integrations.
Not the right fit for
Founders who want a CRM they can use free while they find their first customers. Pipedrive has a 14-day trial and no free plan; HubSpot, reviewed here, is free for 2 users and 1,000 contacts with a deal pipeline.
Founders who need a list of people to contact before they need a pipeline. Pipedrive's prospect search sits in the LeadBooster add-on, included from Premium at €79 a seat; Apollo.io, reviewed here, starts from its database of business contacts on a free plan and connects to Pipedrive.
Also on the shortlist
- HubSpotSalesFree for 2 users and 1,000 contacts, with marketing, support and website tools on the same CRM.Free for 2 users, Starter $20 a seat a month, as checked on 30 October 2026
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